Design & Brand

Visual principles, tone, and design references for the new MOWP site

This section covers strategic design decisions: what the site should look and feel like, and why. Implementation details (color tokens, typography scales, component library) live in the design system that accompanies these docs.

Design Principles

The five principles guiding every visual decision on the site

Tone & Voice

What MOWP sounds like: guardrails for consistent, on-brand copy

References & Inspiration

Sites we admire, research insights, and qualities to emulate

Open Questions

Every undecided item and unverified fact across the docs, collected in one place

Design Principles

Six principles guiding the visual direction