Project Overview
What we're building, why, and what success looks like
This project is a full rebuild of the Meals on Wheels People website, paired with a visual refresh. It is not a rebrand: MOWP's name, logo, and overall brand identity stay the same.
The refresh focuses on improved readability, layout, hierarchy, accessibility, and overall polish.
For how content, structure, and live pages come together, start with Process & Timeline.
A living document, updated as decisions land. A separate design system covers colors, typography, and components. These docs cover strategy and content.
Priorities
The site is organized around three priorities, in order of business impact:
1. Donations
Increase giving, keep donors on-site, reduce path confusion
2. Volunteers
Make it easier to get involved, reduce friction and clutter
3. Get Meals
Improve clarity for meal recipients and caregivers
The ranking is about where the project spends its effort, not about who matters most. Giving gets the largest share of the build and the content portfolio.
It does not settle the hierarchy on every page. Where a visitor might be arriving in need, help comes first. See Goals & Priorities for what each priority needs to accomplish, and the boundary that protects help-seeking pages.
Mission, vision, and values
These carry over from the legacy site unchanged:
- Mission: "We enrich the lives of seniors and assist them in maintaining independence by providing nutritious food, human connections, and social support. We also use our expertise and capacity to serve other nutritionally at-risk populations."
- Vision: "No senior will go hungry or experience social isolation."
- Values: Integrity, Respect, Inclusion, Creativity, Teamwork
Founded in 1970 by Jean Wade, Martha Shull, and Cay Kreiger. Over 55 years serving the Portland-Vancouver metro area (Multnomah County, Washington County, Clark County).
Tone and feel
The site should feel like MOWP:
- Warm: genuine care, not performative
- Trustworthy: credible, transparent, grounded
- Clear: easy to understand at a glance
- Approachable: welcoming without being casual or trendy
See Tone & Voice for detailed writing guidelines.
Key contacts
Meals on Wheels People
| Who | Role | Talk to them about |
|---|---|---|
| Jaclyn Miller | Marketing & Communications | Project direction, page feedback, approvals |
| Kelsey Allen | Content | Content questions, copy, page feedback |
| Alice Shaw | Content | Copy, page content, editorial |
| Mark Kretschmer | IT | Technical coordination, systems, integrations |
| Shelah Hanson | Chief Development Officer | Donation content, giving programs, fundraising strategy |
| Suzanne Washington | CEO | Final sign-off |
Grady Britton + Joey Yax
| Who | Role | Talk to them about |
|---|---|---|
| Emma Tribble | Project Manager (GB) | Timelines, deliverables, task coordination, questions |
| Megan Miller | Account Manager (GB) | Project scope, client communication, scheduling |
| Joey Yax | Developer, Technical Lead | Website build, design system, CMS, technical questions |