Navigation & Sitemap
The full page hierarchy and the reasoning behind each section
Site overview
Primary navigation
| Item | Notes |
|---|---|
| Donate | Primary CTA, visually distinct in the nav |
| What We Do | Services and impact |
| Get Meals | For meal recipients and caregivers |
| Volunteer | For individual and group volunteers |
| About | Trust, transparency, and contact |
The menu runs Donate, What We Do, Get Meals, Volunteer, which isn't the project's priority ranking of donations, then volunteers, then meals. Menu order follows how someone scans for a task: anyone looking for help should find Get Meals right after learning what MOWP does. The priority ranking shows up in emphasis instead.
Each section in the menu opens a panel showing its pages at a glance. Sections that carry a core action, like Donate, pair that panel with a direct action button. The panel contents are managed in the CMS.
What We Do explains programs; Get Meals helps someone begin receiving service. A visitor looking for eligibility, delivery, or a nearby dining center may not see that difference right away. Before the labels are final, test a few specific tasks with older adults and caregivers and see which section they choose.
News & Events lives in the utility bar, alongside Search and Accessibility, rather than the primary menu. The primary menu carries the site's core tasks, and most visitors arrive at stories from email and social links. The section keeps its full footer column and its own landing pages.
Press sits under News & Events rather than taking its own utility bar slot. Journalists arrive at a press page through search, and utility bar space is permanent and global. If press turns out to be a priority audience, promoting it later is a small change.
Site search
Search carries some of the site's hardest visits: someone who doesn't know the name of a program, a caregiver using everyday language, a repeat visitor trying to get back to one detail.
It should:
- Search pages, programs, dining centers, news, and FAQs
- Recognize synonyms, so "food for my mom," "lunch near me," "change my monthly donation" and "volunteer without a car" lead somewhere useful
- Put a few high-value results first for common searches rather than relying on word matches
- Group results by type when that makes a long list easier to scan
- Offer a phone number, common tasks, and a way forward when there are no results
Review search terms and no-result searches after launch. They're a direct record of the language visitors use.
Section breakdown
| Page | Purpose |
|---|---|
| Donate (main page) | The giving form, right at the top, plus an overview of options |
| Monthly Giving (Sustainers Circle) | Recurring donation pitch and form |
| Ways to Give | Corporate, planned giving, mail, meal contributions, and the Sustainers portal |
Key decisions:
- "Donate Now" buttons across the site land directly on the giving form at the top of the Donate page
- Meal contributions sit alongside corporate and planned giving, clearly separated from general donations
- The Sustainers portal is linked from the Donate hero and sits near the top of Ways to Give
| Page | Purpose |
|---|---|
| What We Do (main page) | Plain-language summary of all services |
| Meal Delivery | Home delivery program |
| Community Dining | Dining center program |
| The Diner | MOWP's restaurant in Vancouver, WA; points to its dedicated site |
| Diners Club | Dining out at partner restaurants, plus the partner restaurant directory |
| Medically Tailored Meals | Nutrition support for chronic conditions, written for health systems, providers, and insurers |
| Meals 4 Kids | Home delivery for Portland families with children, plus the referral form |
| Beyond the Meal | Friendly Chats and Friendly Tech Visits |
| Pet Program | Veterinary care, pet food and supplies for participants' animals, plus the pitch to veterinarians |
| FAQ | Common questions |
Key decisions:
- Overview prevents clicking through multiple pages just to understand the org
- Supports both donors and meal recipients
- A program gets its own page when it has a distinct audience, a distinct reason someone would search for it, and enough to say to fill a page. Diners Club earns one on all three; Friendly Chats and Friendly Tech Visits share one
- The Pet Program earns one on the same test: named partners, its own staff contact, and a section written to veterinarians
- The main page leads with the three places a meal happens: at home, at a dining center, or out at a restaurant. The rest sit below in two labeled groups, Programs for specific needs and More than a meal, because eight equal choices in one grid stops being scannable
- The two FAQs stay separate, one here and one under Volunteer. Someone searching "how do I get meals" and someone searching "how do I volunteer" are in different mindsets
- Advocacy moves into Volunteer. It's an action a supporter takes, not a service MOWP delivers
| Page | Purpose |
|---|---|
| Get Meals (main page) | Where someone asks for meals: eligibility, options, and the fastest way to get started |
| Request Meals | Meal request form |
| Who Is Eligible | Clear eligibility info |
| For Caregivers & Family | Resources for those helping others |
| Contact for Help | Direct assistance |
| Contribute Toward Your Meals | Where someone receiving meals can contribute toward the cost |
Key decisions:
- Phone number near the top of every page in this section, not only in the closing CTA
- For Caregivers & Family keeps a page of its own. Caregivers arrive with different questions, and a different emotional state, than someone requesting meals for themselves
- Every page here moves someone toward asking for meals. Explaining the services and finding a dining center happen under What We Do, and Get Meals links across rather than repeating them
- The dining center map moved to Community Dining. A lookup belongs with the thing it describes
- Contributing toward the cost of your meals sits here rather than under Donate. It isn't a tax-deductible donation, and the person doing it is already a participant
| Page | Purpose |
|---|---|
| Volunteer (main page) | Introduction and role overview |
| Individual Opportunities | Detailed role descriptions |
| Group & Corporate | Team and company programs |
| Sign Up | Application form |
| Advocacy | Contacting elected officials about senior nutrition funding |
| FAQ | Common volunteer questions |
Key decisions:
- No sub-navigation deeper than one level
- The New Seasons Market signup keeps a page of its own, left out of the menu. New Seasons employees have their own join code and skip the standard orientation, so it can't fold into Group & Corporate
- Advocacy moves here from What We Do. Both cost time rather than money, and someone reading about one is in the right frame of mind for the other
| Page | Purpose |
|---|---|
| About (main page) | Mission, history, leadership preview |
| Leadership & Board | Team and governance |
| Financials & Transparency | Financial reports and ratings |
| Sustainability | Environmental commitments, practices, and recognition |
| Careers | Job opportunities |
| Contact | General contact info |
Key decisions:
- Financials easy to find for the donors who go looking for them
- Sustainability stays in About. It's a credibility page, and it backs the resilience-hub story behind the Eastside Resource Center
| Page | Purpose |
|---|---|
| News & Events (main page) | One listing of everything, filtered by type |
| News & Stories | The same listing filtered to news, stories and announcements |
| Events | The same listing filtered to events, upcoming first and past below |
| Press | Coverage from outside outlets, press releases, and the media contact |
| Article | The template a single news post uses. Not a menu item |
| Event detail | The template a single event uses. Not a menu item |
Key decisions:
- Low-cadence by design: updated when there's something to share, no required publishing schedule
- A natural home for impact stories that support donor and volunteer messaging
- News & Stories and Events aren't separate pages. They're the one listing filtered by type, each with its own address so it can be linked to and found in search
- Articles and event details sit under their listing, not beside it. They're templates, not destinations
- Press is a sibling of the two listings, not a child of them. Coverage links out to the outlet that published it; MOWP's own press releases behave like posts
- Motion, the quarterly newsletter, is a section on the News & Events page rather than a page of its own. The current issue is what nearly everyone is after
- Press is reachable from the footer and from a card on the News & Events index rather than the utility bar
How prominent should the press page be? It's actively maintained — 7 items so far in 2026, 14 in 2025 and 7 press releases — which suggests someone is pitching stories. It gets its own page either way, linked from the footer and from a card on the News & Events index. The question is whether journalists deserve a permanent slot in the utility bar on top of that.
Footer
| Section | Items |
|---|---|
| Donate | Full Ways to Give list |
| What We Do | Meal Delivery, Community Dining, The Diner, Diners Club, Medically Tailored Meals, Meals 4 Kids, Beyond the Meal, Pet Program |
| Get Meals | All Get Meals links |
| Volunteer | All Volunteer links, including Advocacy |
| About | Leadership, Financials, Sustainability, Careers, Contact |
| News & Events | Recent news, upcoming events, Press |
| Legal | Privacy Policy, Donor Privacy/Refund Policy |
| Organization | EIN, Address, Phone, Sitemap |
Changes from the legacy site
The legacy site uses "Our Story" (we're proposing "About") and "Ways to Give" (we're proposing "Donate" as the primary CTA, with "Ways to Give" as a subpage). Both make the navigation more action-oriented.
News & Events stays. The rebuild reorganizes how it's presented; the section and all its content carry over.
Where a page's URL changes in the new structure, we set up a redirect from the old path so existing links continue to work. See Redirects.