Content Checklist

Is every figure, date, name, price, and phone number verified against a current source? Does any statistic on the page have a source and a period recorded with it?

Does each link make sense read on its own, out of context? A screen reader user can pull up a list of every link on the page, and "click here" tells them nothing. In a news listing, a "Read more" whose accessible name includes the article title is fine; a bare one isn't.

Does every meaningful image have alt text that describes what's happening? Are decorative images left blank? See SEO for Content Writers for guidelines.

Does the meta description describe the page's purpose? See SEO for Content Writers for guidelines.

If the page has a form, is every state written — what it's for, what to fix when something's wrong, what's happening while it sends, what was received and when to expect a reply, what to do if the reply never comes? See Writing for the Web.

Any Lorem ipsum, bracketed notes, invented names, or "confirm before publishing" text removed?

Does the hero headline communicate one clear idea? Around ten words is a useful ceiling, not a rule. Could someone landing here for the first time immediately understand what the page is about?

Is there one obvious thing the visitor should do, without scrolling? Do secondary actions take a back seat? Some pages genuinely have several equally legitimate destinations — don't manufacture a hierarchy that isn't real.

Paste the body into Hemingway Editor. Aim for grade 8 or below and paragraphs of two or three sentences. Eligibility rules, privacy, meal costs, and complaint procedures often need more room to stay precise — optimize for whether a reader understands it, not for the score.

Where the page uses photography, is it real rather than stock, and high enough resolution for its placement? Not every page needs a photograph.

Does the page link somewhere useful next?

If the page has a natural next step, does it end on one? A story that connects to a program, a service page that leads somewhere. Leave it out when nothing fits — and never put a fundraising ask inside a meal-request or help flow.

Does the page ask someone to decide something? That's where a real quote or a trust marker earns its space.

Are there related pages a reader would plausibly want next, linked by name?