Page Outlines

Primary headline about MOWP's mission (meals + human connection). CTAs: Donate Now + See What We Do. Hero media: video or image.

Three key stats. Link to financials.

Section intro and 3 cards summarizing core services (Meal Delivery, Community Dining, Diners Club), each with a short description and a link. CTAs: Learn How It Works + Get Meals.

One featured quote from a family member, client, or volunteer. Photo of the person if available.

Support options (donate, volunteer, spread the word).

Nonprofit status, years of service, contact phone. Link to annual report.

Headline, brief description, email form.

"Give Today" with description of impact. CTAs: Donate Now + Other Ways to Give, plus a small secondary link: "Already a Sustainer? Manage your giving." Hero media: image.

Embedded Blackbaud form, with the line that donations are secure and tax-deductible. Every "Donate Now" button across the site lands here.

One concrete number that makes giving feel tangible, along the lines of "Your gift helps fund more than 28,000 meals every week."

Cards for each giving path: One-Time, Monthly, Meal Contributions, Corporate, Stock/Planned Giving. Each with a short description and a link.

A donor or meal recipient quote reinforcing why giving matters.

Nonprofit status, years serving, contact phone. Link to donor privacy policy.

The Meals on Wheels America link, for anyone giving from outside the Portland-Vancouver metro area.

"Monthly Giving" with description of recurring impact.

The recurring giving form, embedded the same way the Donate page embeds its form.

How predictable support helps MOWP plan, how a donor can change or stop a gift, and the tax treatment — the objections a sustainer weighs before committing. Keep it short; the form is the main job of the page.

From a current monthly donor about why they give this way.

"Join the Sustainers Circle," linking back to the form at the top.

"Ways to Give." Choose the option that works best for you.

What members can do in the portal: manage giving, update payment details, view giving history. The link to the Blackbaud portal, plus the number to call for login help.

Partnership opportunities: Corporate Sponsorship and Employee Giving, each with a description and the development contact.

Legacy framing, with two options: Bequest in Your Will and Beneficiary Designation. Each with a description and the FreeWill tool.

Sponsoring meals for someone else, in three tiers (1 week, 2 weeks, 1 month) with costs.

The kitchen team plating meals before a run. A reminder of what these gifts fund.

"Ready to give today?" with a Donate Now button.

One heading covering donor-advised funds, tribute and memorial gifts, gifts of stock and securities, employer match, donating by mail, vehicle donation, and in-kind donations. A jump list of in-page anchors at the top, then a compact block for each with its instructions and contact.

A driver at a client's door, or a recipient at their kitchen table, with a line about what a steady gift makes possible.

Donate Now, plus the phone number and email for anyone with a question about a gift.

"We deliver more than meals. We deliver connection." Description of MOWP's scope. Hero media: image gallery.

3 cards: Meal Delivery, Community Dining, Diners Club. At home, at a dining center, or out at a restaurant. Each with a short description, the key detail someone needs to know, and a link to its page.

3 cards: Medically Tailored Meals, Meals 4 Kids, Pet Program. Two of the three deliver to the home, so say that in the cards.

2 cards: Beyond the Meal and The Diner. The parts of the work that aren't only about food: a weekly call, an hour of help with a phone, a room to sit down in.

From a meal recipient or family member about what the service means to them.

Narrative about impact beyond nutrition, with one headline number and a link to financials. The details of requesting service belong under Get Meals rather than in a general four-step process here.

"Take the next step." 3 cards: Donate, Volunteer, Get Meals.

"Meal Delivery" with the scale of it: more than 25,000 meals a week across the Portland-Vancouver metro area. Back link.

Adults 60 and older living in Multnomah or Washington County in Oregon, or Clark County in Washington.

Meals to the door, a friendly visit and a safety check from a trained volunteer, and meals that work around dietary needs.

Monday through Thursday, 10 a.m. to 2 p.m. Someone has to be home; meals aren't left at the door. Volunteers are background-checked and trained before their first route.

Each meal costs more than $10 to prepare and deliver, and recipients are asked to contribute what they can. For anyone unable to contribute, delivery continues without interruption.

From a meal recipient about the daily experience.

Request Meals + phone number.

"Community Dining" with the shape of it: dining centers across the Portland-Vancouver metro area serving lunch at least one day a week. Back link.

What a lunch is actually like: a welcoming room, staff who know the regulars, activities alongside the meal. Open to anyone 60 and older.

What a meal costs at a dining center, stated plainly.

An interactive map and matching list, with an address or ZIP field above them. Entering one sorts centers by distance and pans the map. Each result includes name, distance, address, days and meal times, phone, languages spoken, accessibility and transit details, and links to call or get directions. The finder should make it easy to see what's open on a given weekday, use the full list without the map, and print the results. Pins stay large enough to tap comfortably and group together when centers sit close on the map.

Reservations, cost, guests, menu, accessibility. Straight after the finder, because these are the questions someone asks once they've found a center near them.

From a regular diner about the community aspect.

Get Meals + phone number.

"The Diner" with brief description and photo. Back link.

A classic diner menu with a healthy, local twist, open to everyone, in Vancouver, WA. Participants 60 and older pay what they can; everyone else pays the menu price. The Diner doesn't take tips, it takes donations, and staff are paid a living wage with benefits and consistent schedules.

Lynne, a participant and a regular, is already quoted on the current page about being given her dignity back. It's ready to use as-is.

Address, hours, phone, and the link to thediner.org.

The coverage already listed on the page, from NPR, Willamette Week, Eater, KPTV and The Reflector. Keep the pieces still worth a click.

thediner.org for the menu, hours, and everything else.

"Diners Club" with what it is in a sentence: eat out at a partner restaurant, on your own schedule, with people you choose. Back link.

Adults 60 and older who are registered participants with MOWP and live in Multnomah, Washington or Clark County. Members get a card to use at any participating restaurant. Phone and email to sign up.

The five steps already written: arrive at a participating restaurant, tell your server you're a Diners Club member, order from the Diners Club menu, eat in (leftovers can go home, takeout orders can't), and tip your server.

Every partner restaurant with address, hours, and menu highlights.

Alfreida's line from the legacy site, "Glad to have Diners Club. This is a great experience," is short and real, and it belongs here.

The program's phone number and email for someone who wants to join.

The recruitment pitch, visually separated from the participant information above. What MOWP looks for: culturally and ethnically specific menus, flexible hours, and coverage in rural areas. End with the restaurant contact.

"Medically Tailored Meals" with the Food Is Medicine framing already on the page. Back link.

An evidence-based, home-delivered nutrition program for people living with heart disease, diabetes, chronic kidney disease, COPD and other chronic conditions. What's included: meal plans built by registered dietitians and culinary staff, regular delivery, condition monitoring, nutrition education, and social support alongside the food.

Fewer hospital readmissions and emergency visits, better management of chronic conditions, and better quality of life, with particular benefit for people recently discharged from hospital who also face food insecurity. Link out to the Food Is Medicine Coalition research rather than restating it.

The prepared trays, shot plainly. This image already exists.

MOWP is the 14th agency in the country to earn FIMC accreditation, which certifies fidelity to the intervention and a standard of care a partner can verify rather than take on trust. Link to the press release.

2 cards, split the way the current page splits it: health systems and providers, where MTM extends discharge planning and chronic care support; and insurers and care networks, where it fits value-based care strategies.

Who's eligible, how long it takes, how many meals arrive, and what it costs.

The named business development contact with direct line and email, plus the general phone number for individuals and families.

"Meals 4 Kids" with one line: home-delivered meals for Portland families with children facing food insecurity. Back link.

Families inside Portland city limits at or below 185% of the federal poverty level who also face at least one barrier: a chronic condition or illness affecting a caregiver or child, no facilities to prepare meals, no way to get to food pantries, or something else standing between them and food. Funded primarily by the Portland Children's Levy.

Meals, milk, bread and fresh fruit, once a week, on weekdays between 9 a.m. and 2 p.m., by volunteers who've been background-checked and trained.

The referral form itself, on the page rather than behind a link, with whether referrals are open or closed stated directly above it. The equal opportunity provider statement goes here too.

The referrals already on the page for families this program can't reach: 211, Partners for a Hunger-Free Oregon, the Oregon Food Bank Food Finder, and Feeding America for anyone outside Oregon.

Volunteer, since this program is actively recruiting delivery drivers and kitchen assistants, plus the phone number.

"Beyond the Meal" with the idea in a sentence: the food is how we get to the door, not the reason we're there. Back link.

More than half of older adults report feeling lonely, and for people living alone a delivery driver or a phone call can be the only contact in a day. Two or three sentences, then let the programs below do the rest.

A weekly phone call from a volunteer, for older adults who may not have another regular conversation. Volunteers call Monday through Thursday between 10 a.m. and 4 p.m., from wherever they are.

An hour, one-on-one, in the person's own home, with a volunteer who helps with whatever's in the way: resetting a password, logging into a health portal, video-calling a grandchild. Launched in 2025.

Jill, who takes part in Friendly Tech Visits, is quoted in the news archive: "Where else would you go to get this kind of help?" It's already published and it says the whole thing.

A mention with a link, not a program write-up. The Senior Farmers Market Nutrition Program is a Washington State benefit, an $80 card for fresh fruit, vegetables, herbs and honey, awarded by lottery and reapplied for each year. MOWP handles applications.

Volunteer, since both programs run entirely on volunteers, plus Get Meals for anyone who wants the calls or the visits.

"Pet Program" with the line the current page opens on: over half the older adults MOWP serves live alone, and for many of them the pet is the closest companion they have. Back link.

Free or discounted veterinary care, pet food delivered to the door, grooming and supplies, depending on where someone lives.

The figures already on the page: 56% of older adults report feeling lonely, 100% of participants with pets say their pet brings them happiness, more than 1 in 5 seniors go without food to feed their pets, half of pet-owning participants can't get to a vet because of cost or transportation, and seniors with pets report more contact with friends and family.

Richard and Annabelle or Judy and Naboo are both pictured on the current page but neither is quoted. A line from one of them would carry this page further than another statistic.

The recruitment pitch, as its own section addressed to a practice rather than a participant. The case is already written: most pets in the program aren't current on vaccines and haven't seen a vet in over a year, if ever, and treating them keeps both the animal and the person healthier. Amanda Marston of Serenity Veterinary Care is quoted on the current page and the quote belongs here.

The partners already listed: BluePearl Pet Hospital, Orchards Feed, Oregon Humane Society Community Veterinary Hospital, Peaceful Paws, Portland Veterinary Wellness Center, Second Chance Companions, Serenity Mobile Veterinary Care.

The named contact with direct line and email, Maggie Thurman, Operations Project Manager, and [email protected], plus a link to Donate, since this program runs on gifts.

"Frequently Asked Questions" with brief intro.

Questions covering: what MOWP does, who qualifies, service types, cost, how quickly services start, dietary accommodations.

Contact phone and email.

"Get Meals & Support." Warm, supportive tone for someone in need.

Clear "Request Meals" prompt with the phone number alongside it, high on the page.

Eligibility checklist (age, geography, need) and the service area by county.

From a meal recipient or family member about getting started. This one earns its place — the visitor is deciding whether to accept help, and hearing from someone who already did is what that decision needs.

Side-by-side comparison of Home Delivery and Community Dining, with the key features of each. Links across to each page rather than repeating the detail, which lives under What We Do.

Brief section on what the service does for caregivers and how to enroll someone else.

A caregiver with their parent, and a line about what it means knowing someone's checking in.

Contact Us + phone number, for someone who reached the bottom without choosing the request form above.

"Request Meals" with form description and the phone number as an alternative, right there in the hero.

Fields: who is this for, name, address, phone, email, which service, dietary needs, a short consent line, submit.

3 steps: Submit Request → Brief Assessment → Service Begins, with timeline expectations.

Phone number for those who prefer to call.

"Who Is Eligible" with a brief description and the phone number in reach.

Four questions: whether the meals are for you or someone else, ZIP code, age, and what kind of help is needed. Every outcome ends on a useful next step: request home delivery, find community dining, look at another MOWP program, call when the answer is unclear, or use Meals on Wheels America outside the service area. Nobody reaches a rejection screen or a dead end.

Multnomah and Washington County in Oregon, Clark County in Washington, with the cities covered in each.

The rest of the criteria as plain text: age, and what MOWP asks about need.

Someone has to be home to receive the meal. Give it its own line; it's the requirement people miss.

The other programs and who they're for, with links: Community Dining, Medically Tailored Meals, Meals 4 Kids and Diners Club, plus the Meals on Wheels America link for anyone outside the three counties.

Common questions: income requirements, assisted living, not sure if qualifying, family requesting, outside service area.

Request Meals + phone number.

"For Caregivers & Family." Empathetic tone, with the phone number in the hero rather than only at the foot of the page.

3 cards: Reliable Nutrition, Wellness Checks, Respite Support.

3-step process: Contact Us → Assessment Call → Service Begins, with a request button.

From a caregiver or family member about the peace of mind the service provides.

External resource links (AARP, Aging & Disability Services, Oregon Family Caregiver Support, Caregiver Action Network).

A driver at the door, and a line from a caregiver about what the daily contact means. The wellness check is the part of the service caregivers value most and the hardest to convey in prose.

Notifications, forgotten deliveries, dietary restrictions, pausing service, dining center visits.

Request Services + phone number.

"Contact Us About Meals" with supportive tone.

The phone number at full size and tappable, with office hours underneath it. The largest, most prominent element on the page.

2 cards: Email, with a response time, and Visit, with the address and hours.

Quick link to skip the call.

Fields: name, phone, email, topic dropdown, message, submit.

Office hours, how quickly services start, after-hours help, requesting on someone's behalf.

The phone number again, with hours. Someone who read the answers should not have to return to the top to call.

"Contribute Toward Your Meals," addressed directly to someone receiving meals. Back link.

Each meal costs more than $10 to prepare and deliver, and any amount helps keep the service running without a waiting list. Include the line that contributions made here are not tax deductible.

Three payment options, one per county: Multnomah, Washington, Clark. Label them clearly enough that nobody has to guess which one is theirs.

Recurring contributions by card, and paying over the phone through the Accounting Department at 503-736-6325, ext. 444.

Contact for Help, for anyone with a question about contributing or who can't right now. Contributing is invited, not required, and the page should be clear about that.

A headline that says what a volunteer actually does: deliver meals, staff a dining center, make a weekly call. Hero media: image.

Role cards for each individual volunteer role, with a short description and the time commitment. Each with description and time commitment.

A number that makes volunteering feel concrete, along the lines of "Our 2,000+ volunteers help deliver more than 28,000 meals every week."

Team volunteering with its sub-categories (corporate, faith, school, civic), and a link to the detail page.

From a current volunteer about their experience.

3-step process: Sign Up → Get Oriented → Start Helping, with a signup button.

Sign Up Now + Contact Us.

"Individual Volunteer Opportunities" with description.

Detailed role cards: Delivery Driver, Dining Center Support, Kitchen Assistant, Friendly Chats, Friendly Tech Visits. Use the same short fields on every role so people can compare them: time commitment, location, whether a car is needed, minimum age, regular or occasional, and in-person or remote. Follow with the description and any role-specific requirements.

"Ready to get started?" with a Sign Up button, for people who've found their role and don't need to scroll further.

Training, occasional volunteering, volunteering with others, minimum age.

Sign Up + Contact Us, for someone who needed the FAQ before deciding.

"Group & Corporate Volunteering" with description. Back link.

Corporate teams, faith communities, school groups, and civic organizations. Say what group sizes can be accommodated and whether one-time opportunities are available.

3 cards: Dining Center Service, Group Meal Delivery, Special Projects. Each with group size and time commitment.

From a company or group that's volunteered before.

4 steps: Contact Us → Plan Together → Volunteer Day → Celebrate Impact.

Request Group Volunteering + phone number.

"Sign Up to Volunteer" with response time expectation.

Fields: name, email, phone, interests (checkboxes for role types), additional notes, submit.

4 steps: Review → Contact → Orientation → Start Volunteering.

Phone and email for those who prefer it.

"Volunteer FAQ" with brief intro.

Sign up process, time commitment, training, background check.

Driver requirements, route details, protocols, bringing others, missing shifts.

Volunteers loading meals into a delivery van before a route. A beat before the next set of questions.

No car needed, student hours, group opportunities, pets.

Contact Us + Sign Up.

"Take action and speak up for seniors," the current headline, and it's a good one. Back link.

The senior population is growing faster than the services that support it, and holding funding flat for programs like SNAP and the Older Americans Act amounts to a cut. A few sentences is enough; the fact sheets below carry the weight.

Three steps, already written: look up your elected officials, call the office and ask for a staffer, then say you're a constituent and why senior nutrition matters.

The script already on the page, made easy to copy: 9,100 older adults served and more than a million meals a year, most recipients living alone on less than $1,600 a month, up to $9 in health care savings for every $1 invested, a year of meals for less than one day in hospital.

The two numbers already on the page: 1 in 8 seniors is at risk of going hungry, and more than half feel lonely. Source both.

The two state fact sheets as downloads, current year only.

The reading list, grouped as it is now: senior health, senior hunger, senior equity. Keep the links that are current and still say something useful.

Volunteer + Donate, the other two ways to help.

Mission statement. Hero media: image.

Key facts: geography, years serving, neighbors served.

A dining center mid-meal, neighbors at the table.

Key milestones from founding to present (5-6 entries).

4 featured leaders with name, role, brief bio. Link to full directory.

Key financial stats (program spending ratio, ratings) and downloadable documents (annual report, 990, audited financials, donor privacy policy).

A staff member or volunteer on the job, with a short line about why they stay. This gives the longer page a human break between organizational information and practical next steps.

Brief pitch and current openings. Link to careers.

"Want to help?" with links to Donate and Volunteer. About is where someone researching the organization before giving ends up, so the ask belongs here — this isn't a help-seeking flow.

Phone, email, and office address. Link to the full contact page.

"Leadership & Board" with brief intro. Back link.

Group image.

Cards for each senior staff member: name, title, bio.

List of board members with name and role.

A board member visiting a dining center, with a line about staying close to the work.

Brief narrative about board oversight, meeting cadence, and nonprofit status.

Financials & Transparency, plus the contact details for the office.

"Financials & Transparency" with commitment statement. Back link.

3 stats showing program, admin and fundraising spending, with a short narrative about stewardship.

Trust badges: Charity Navigator rating, GuideStar seal.

Downloadable files: annual reports, 990s, audited financials (multiple years).

Brief policy description and downloadable policy documents.

Contact for financial questions.

"Sustainability" with the commitment statement. Back link.

The stewardship commitment and the six principles behind it.

The eight areas the Green Committee covers: Sustainable Facilities, Clean Energy, Transportation, Sustainable Operations, Waste Reduction & Recycling, Environmentally Preferable Purchasing, Sustainable Food Service, Sustainable Water Systems.

Who owns this work: a Green Committee started by the board in 2014.

Oregon Business "100 Best Green Workplaces in Oregon" (#25 in 2026, plus prior years).

Rooftop panels or an electric delivery van on a route.

Solar and battery storage at the Central Kitchen, funded by the Portland Clean Energy Community Benefits Fund, and at the Eastside Resource Center, funded by a $608,000 PGE Renewable Development Fund award. Link to the capital campaign rather than retelling the resilience hub story.

The electric delivery fleet and the public EV chargers at the Central Office, funded through the PGE Drive Change Fund.

Dated milestones from the 2002 Central Office build to now.

Stated goals: plastic and packaging reduction, food waste measurement, staff and participant education, fleet electrification. Keep these framed as goals.

"Support Sustainable Impact," linking to Donate, as the current page does.

"Careers" with team pitch. Back link.

Group image.

What the work environment, benefits, schedule, and expectations are actually like. Use specifics from current staff and job listings rather than general culture claims.

Job listings with title, location, brief description, and apply link. "Don't see a position? Send us your resume."

Equal opportunity employer language.

Where applications go, what happens after one is submitted, and the phone number and email for anyone who needs an alternative to the online application.

"Contact Us" with brief description. Back link.

4 cards: Phone (with hours), Email (with response time), Office Address, Office Hours.

Contact by department: general questions, meals and services, volunteering, donations.

Staff answering calls. One human image is enough for this utility page; it should not interrupt the contact options above it.

Geographic coverage, plus the Meals on Wheels America link for out-of-area visitors.

How to raise a complaint about services, programs, or how the organization operates: where to send it, what to include, and the response commitment. This exists as its own page on the legacy site.

Plain-language direction for immediate or after-hours food help, with a direct phone number or outside resource. Do not imply that the general inbox is monitored after hours.

"News & Events" with a brief intro line.

The filter between news, stories and events. Each filter has its own address so it can be linked to, but it's one listing underneath.

Cards for each item: image, title, date, short excerpt, link. Most recent first.

For when the archive grows.

The current issue front and center, with its cover, a line on what's inside, and the download, plus a short run of recent issues beside it and a link to Press.

Newsletter signup: "Stay up to date."

"Press" with the line already on the page about coverage across the Portland-Vancouver metro area. Back link.

The media contact, near the top, because a journalist on deadline shouldn't scroll for it.

Coverage grouped by year, newest first. Each entry is outlet, date, headline and a link out. Not a story with a body and an author, since the piece itself lives on the outlet's site.

MOWP's own announcements, which behave like normal posts. Where a release is already published as a news post on the site, link to the post rather than retyping it. The rest sit on PR Newswire and stay as outbound links.

Media contact repeated, plus a link to About and Financials for the organizational facts a journalist usually needs next.

The story itself. Keep it readable (see Writing for the Web).

A related next step when the story has one: Donate, Volunteer, Get Meals, or read more about the program. Leave it out when none fits.

What it is, who it's for, what to expect.

How to take part.

If it's in person.

Volunteer or Donate where relevant.